Introducing,  New Music,  Premiere

Introducing: Mabel, The Rising Swedish Songstress Who’s Got What You Want!

It’s been a minute since I’ve introduced an up-and-comer, so let’s get into it shall we…

Mabel is a 21-year-old London-based, Stockholm-bred singer-songstress on the rise who happens to be the youngest daughter of singer Neneh Cherry and producer Cameron McVey – music runs in her blood!

And while I may just be getting a proper post up on her now, Mabel already has earned herself some quality attention since releasing her debut single “Know Me Better” back in 2015: Tipped for BBC Music’s highly coveted Sound of 2016 poll, Mabel has only continued to refine her instantly identifiable sound and look over the course of last year. She’s collaborated with SBTRKT, toured arenas with Years & Years, and showcased even bigger promise with the release of the stomping and shimmering love anthem “Thinking Of You,” which has now been streamed over 7 million times. I’m here to keep the well-deserved buzz going…

Mabel kicked things off this year with the March release of “Finders Keepers” featuring Kojo Funds, the lead single off of her upcoming debut Bedroom EP, due out on May 26 via Polydor and Capitol Records. The summery, dancehall-tinged production is all kinds of familiar, but it’s Mabel‘s soulful, full-bodied vocal delivery that keeps it distinctly her. The chorus alone is immediate all at once, and the lyrics – to the point and repetitive – are captivating and fresh on all counts: “Put your arms all around it/ Take it now that you’ve found it/ It don’t need to be no deeper/ It’s finders keepers…

This week, Mabel one-ups herself with yet another winning output: “Bedroom,” written in Los Angeles with Kid Harpoon (Years & Years, Jessie Ware) and Sarah Aarons.

Bedroom” feels fresh too, but in a different way – she’s confident, destructive and more assertive as shes dwells into the dark, brooding verses and soaring chorus all about facing up to a toxic relationship that you’re tired of trying to fix. “You can only see me in the bedroom, bedroom/ See me in the bedroom/ You can only see me in the bedroom, bedroom,” she declares across the hard-edged, buzzing production.

It’s a relatable anthem of feminine independence, sexuality and control. I’m a sucker for a good independence bop.

Fittingly to create the just released visual, Mabel, who has a long history of dance, teamed up once again with director and choreographer Holly Blakely, her collaborator for the “Talk About Forever” video for reopening of London’s Tate Modern: the resulting “Bedroom” clip rejects a dependence on a love-interest, instead focusing on a strong, all-female cast in the confessional setting of a sleepover.

Mabel has all the right traits: The voice, the songwriting talent, the looks, the style, the distinct point of view – it’s all there. Get familiar now folks!

Mabel’s latest “Bedroom” is available on Apple Music and Spotify now!

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