Directed by Tom Beard, the video sees the four “Never Ever” songstresses – Shaznay, Nicole, Natalie and Melanie – twirling ’round against a simple backdrop, getting silly and dancing in black and white and basically just doing them. That’s the beauty of it all, really! It looks and feels like a classic girl group visual. (The vintage-style effect also helps to achieve that aesthetic.)
No over-the-top distractions, just All Saints being effortlessly classy and more chic than the rest of us – WIN!
Pre-order All Saints’ fourth studio album Red Flag on iTunes UK now!