Normani is here to be your “Motivation“!
Following a string of successful collaborations over the past year with big names like Khalid (“Love Lies“), Calvin Harris (“Checklist” and “Slow Down“), 6LACK (“Waves“) and Sam Smith (“Dancing With A Stranger“), Normani is FINALLY stepping out on her own with her real solo moment: “Motivation“!
The song is a fun and flirty, bedroom-ready dance romp produced by Ilya and co-written by her sweetener tour sis Ariana Grande, which would explain the instant ear-worm of it all – as well as Ari‘s trusty frequent collaborators: Savan Kotecha and the pop legend himself, Max Martin.
“I’ma break you off, let me be your motivation/ To stay and give it tonight/ And, baby, turn around, let me give you innovation/ Hey, ’cause I do it so right,” Normani declares on the hook. “Think about it, ooh, I think about it/ Think about it, ooh, take a look at me now/ Hey, a little motivation, alright.
Unsurprisingly, the song carries a similar theme to fellow girl group member-turned-solo star Kelendria Trene “Kelly” Rowland‘s very own romp song of the same name from 2011. A nod possibly? Probably not, but I am choosing to see it as that (in my head).
“I recorded this song a while back,” Normani told Rolling Stone. “And it’s crazy because, I’ll be on Twitter, and [fans] will be like, ‘Sis, where’s the new music? Where’s the new music? I’m like, ‘Guys, it’s coming. I promise it’s coming.’ I shot the video probably a month ago. It’s going to be worth the wait… it’s an upbeat [song]. It’s a feel good record. I think that everybody will really love it. It was the first opportunity that I had to have fun. I think that people have been waiting for me to have fun and I’ve had so many records like ‘Waves’ and ‘Love Lies’ and Sam [Smith’s “Dancing With a Stranger”], which are a little bit more R&B smooth sailing.”
If the song doesn’t it do it for you, then the music video certainly will as we see Normani serving up a genuinely impressive array of fierce choreography all while paying homage to the glorious days of early ’00s pop (Beyoncé, J.LO, Britney, etc.). The video opens with a young girl playing Normani as a teenager as she excitedly watches BET’s classic countdown show 106 & Park in her livingroom. As she gazes up, she fantasizes about the hosts introducing “the number one video in the world right now,” and announcing her name as the artist.
This is the moment we’ve been waiting for and it’s only the beginning for her. Normani is undeniably a STAR, and she’s more than ready to make it known. Buckle up!