A new Taylor Swift era is upon us.
After weeks of teasing, the reputation diva has finally revealed what her big April 26 announcement is: “ME!,” featuring Panic! At the Disco‘s Brendon Urie – the lead single off of her upcoming seventh studio album.
“‘ME!‘ is a song about embracing your individuality and really celebrating it, and owning it. I think that with a pop song, we have the ability to get a melody stuck in people’s heads, and I want it to be one that makes them feel better about themselves,” Taylor explained to Robin Roberts in her announcement interview.
So yeah, “ME!,” produced by Joel Little, is very much a self-empowerment anthem. The kind we’ve gotten used to hearing from P!nk or maybe a children’s movie soundtrack (see Trolls).
“Me-e-e, ooh-ooh-ooh-ooh/ I’m the only one of me/ Baby, that’s the fun of me/ Eeh-eeh-eeh, ooh-ooh-ooh-ooh,” Taylor and Brendon declare across the giddy, chat-ready chorus. “You’re the only one of you/ Baby, that’s the fun of you/ And I promise that nobody’s gonna love you like me…
It’s chock full of platitudes about staying true to yourself and being special (“I promise that you’ll never find another like“) – and to top it all off, there’s a spelling lesson. Why? Because “Spelling is fun!“
Taylor‘s steering straight into a happy and positive route this time around, as very-well displayed across the bright, rainbow-centric, fantasy-filled visual. It’s not really my cup of tea if I’m being honest, but props for execution?