Elle King, daughter of Saturday Night Live alum Rob Schneider and model London King, already proved herself to be more than just another celebrity offspring when she released her blues rock and bluegrass-infused debut album, Love Stuff, back in 2015.
The LP yielded the Top 10 hit “Ex’s & Oh’s,” which earned her two Grammy nominations and has since been certified gold by the Recording Industry Association of America. Three years later, and she’s finally ready to reignite the flame.
“Shame” is the now 29-year-old’s infinitely more assured reintroduction, and the lead single from her forthcoming sophomore record, which is due out sometime later next year. Like some of her past work, the instant earworm of a chorus is an instant chant-along, perfectly suited for her live shows: “Shame, shame, shame, shame/ Mama doesn’t know, ooh/ Every night you go to/ Shame, shame, shame, shame,” she chants in her signature rasp.
Beyond passing the song test, it comes accompanied by an visually intriguing and slightly eerie music video, which finds Elle looking and sounding more secure than ever in her individuality. I’m fully on the Elle King train.