If you’ve not been formally acquainted by now, Jaira Burns is a blue-haired pop princess on the rise.
I first wrote about the Pittsburgh-bred songstress back in June of 2017, but just for the sake of a brief re-introduction: Jaira‘s a fairly new girl on the block signed to Interscope Records. Last year, Balmain desinger Olivier Rousteing picked her debut single “Ugly” to soundtrack the Kylie Jenner-faced Beats/Balmain campaign, and ever since, she’s been dropping nothing but pure fiyah.
As a result, it’s no surprise that Jaira‘s long-awaited debut, the Burn Slow EP, is a start-to-finish smash. Along with the aforementioned singles “Okokok,” “Sugarcoat” and “Burn Slow,” there’s the utterly fierce, strut-ready “Low Key In Love,” the finger-snapping, kiss-on “This Time Around,” and the break-up anthems “Bounce Right Back” and “Didn’t I.” Then there’s also “Waste Away,” a powerful love ballad woven out of layers of ethereal atmospherics, as Jaira vulnerably explores new territory in heartache.
The whole set bursts at the seams; a kitchen sink of endless melodies and rich pop production. And yet, there’s an underlying sense that this is only a small sampling of what Jaira still has to offer. Get familiar now!