Betty Who is moving on… on her own terms from now on.
As of this year, the ridiculously talented 26-year-old Australian songstress is officially out of her prior label deal with RCA Records and is back to being an independent artist – And today (January 19), we celebrate with a new song called: “Ignore Me“!
“‘Ignore Me‘ will be my first song released as an independent artist in five years. Every decision made was mine, every detail was agonised over, and every last bit of my heart is in this song,” Betty said in a statement. “I can finally put out music the way I’ve always wanted to: straight from me to you. If I’m being honest, this is a totally unknown and terrifying time for me. While being exciting, of course, it is very much uncharted territory and my biggest fear is that I will let you beautiful humans down. But I’ve never let fear dictate the choices I’ve made or hold me back from something I have wanted to do since I was five years old, so why start now? Because that’s really all this is: my childhood dream come true. I used to spend hours in my bedroom choreographing NSYNC dances and trying to recreate the Britney HBO special just imagining that one day I would be on stage singing songs that I wrote and entertaining thousands of people. And holy shit, that’s already happened. How lucky am I? The only reason I can say all of this, be honest with you and share this new music and live out this amazing fantasy of mine is because of you and your support. Lots of people don’t believe in me. That’s never going to change. But you guys, for what ever reason, have and I will continue to try to live up to that and give you all of me. So this is for you and only you. And there will be so much more to come.”
She won’t be ignored, motherfuckers. The Peter Thomas and Leland-crafted “Ignore Me” is perhaps the most appropriate place to re-start. It’s a classic-feeling slice of straight-up, heart-on-her-sleeve power pop empowerment, relying almost entirely on Betty‘s superb voice to carry the track and deliver that earnest message: “The best you thing you can do is just to ignore me/ Forget I was born/ Baby, ignore me since you don’t need me anymore.”
But that first chorus go-around is merely a tease… each time Betty hits that chorus, the song swells with more epic vocals and more gorgeous intricate production. Is this about a former love? her label? WHO knows! Betty is Queen Liberated! SHE DID THAT, am I right?