This week’s Song of the Week comes from one of my favorite new UK rising acts: RAYE!
After breaking out last year with her genuinely great debut Second EP and her hit Jax Jones collaboration “You Don’t Know Me,” 2017 so far has seen RAYE establishing herself as a serious “One To Watch” with her summer throb “The Line” — and now she’s finally ready to keep things moving with a brand new single: “Decline“!
Alongside Afro-beat star Mr Eazi, RAYE hits us hard on her nostalgic-feeling single, alternating between singing and rapping about an ex-lover with a perfect amount of feist and sass. “All you think that you said when you running it/ Now you been out on my line like an ambulance/ Say ‘fam-fam-a-lam’ no I’m done with it/ Not a 999 no emergency/ Baby na na no I am not into you,” she declares over the twinkling, future-R&B Fraser T Smith-production.
If the breezy number feels familiar, it’s because the hook is basically a smart rework of Ja Rule and Ashanti‘s classic hit “Always On Time.” It’s not a straight-up copy though, RAYE puts her own post-breakup twist on the classic lines with, “I was always there for you, oh / I was always on time / And I gave you my all / So now you call, I decline.”
It’s fresh and nostalgic and undeniably great, just the way I like it – GET FAMILIAR!