Loreen ain’t got no time to waste, and I’m certainly not the one to complain about it!
It was just last month that the Scandinavian Queen released her Nude EP featuring three tracks, “Body,” “Jungle” and “Ocean Eyes.” However, as promised, she is quickly jumping into the promotional campaign for her second studio album due for release in November – her first from her brand new recording deal with BMG.
This, of course, means a brand new single folks! This week, Loreen is back at it again but perhaps (again) not quite in the way you were expecting with “71 Charger,” the official lead single off of her forthcoming LP.
The Nude EP was a soaring burst of experimental production and pop-leaning hooks to show off Loreen‘s more “accessible” versatility. “71 Charger” in contrast, is an infinitely more lush and understated production, colored mostly by heaven-sent strings, gentle plucks of surf guitar and a slow-staggering drum pulse, kind of like something you’d expect to hear on a Lana Del Rey record. It’s Loreen Del Rey.
There are still some familiar Loreen elements included — those haunting background coos, the mumbled verses — but for the most part, this is a fairly bold switch in sound: The tempo shifts frequently, the instrumentation is jagged, and Loreen‘s voice skips between breathy crooning and slurred, drugged-out euphoria. “Bite your tongue hard, keep it to yourself/ Bite your tongue hard, keep it to yourself,” she sings. “To yourself/ I, I’d rather kill myself in a 71 Charger.”
Whether “71 Charger” goes on to reach a broader audience or not, I can’t be too sure this time around. But Loreen is surely swerving left and taking us on an entirely new route with “71 Charger” so you bitches better buckle up… she ain’t got the time to wait.
Loreen’s new single “’71 Charger” is also available on Apple Music now!