Fresh from the announcement that she been chosen to receive the Michael Jackson Video Vanguard Award at this year’s MTV VMAs, P!nk unveils the powerful music video for “What About Us,” the lead single off of her seventh album, Beautiful Trauma.
The visual, which was directed by Georgia Hudson and choreographed by the Goldenboyz (RJ Durell and Nick Florez), sees P!nk elaborating on the song’s politically-charged message with imagery of police cars, helicopters blaring spotlights down on people in the street, and audio of New Jersey Governor Chris Christie at the Republican National Convention giving the keynote speech ahead of then-candidate Donald Trump’s appearance. The audio then crossfades into a man saying, “We are going to reject hate! We are going to reject racism!” Aside from the imagery, we see P!nk joining a big group of dancers (“the oppressed”) in the street and in the desert, as they use their slick choreography as their form of speech and expression.
A timely and powerful visual. “It’s the start of us waking up,” indeed!