This week’s Song of the Week comes from a new pop starlet on-the-rise: Miss Jaira Burns!
The blue-haired Pittsburgh native is newly signed to Interscope Records, and is launching her career with an irresistible pop throb called “Ugly,” which was co-written by Troye Sivan and Daya hit-maker Leland alongside Allie X, and produced by pop dreamteam Cirkut and Billboard.
The track is somewhat of a warning to Jaira‘s new boy toy, who sounds pretty intriguing at first: “Play Marco Polo, feeling ’round with his eyes closed/ Call me Cleopatra, make me watch in the mirror/ Don’t wanna say, ‘told you so,'” she declares before laying down the rules on the infectious, dancehall-driven hook: “But, ah, as long as you love me, this could get ugly/ Ah, yeah, baby, trust me, this could get ugly, protect me/ It’s fucking good, real fucking good// It’s fucking good, loving me like you should/ But ah, yeah, baby, trust me, this could get ugly.” It’s really all about the chorus, which is repeated endlessly — but at least it’s a damn good one.
“Ugly” without a doubt is a pretty bold, in-your-face way to say hello to the world. I’m expecting great things to come from Jaira – Get familiar!