Everyone, please give a warm welcome to MAAD.
Having spent recent years modeling for top publications and brands such as ELLE, NYLON, Seventeen and Anastasia Beverley Hills, along with songwriting alongside the likes of Claude Kelly (Britney Spears, Jason Derulo), TheVamp (Ne-Yo) and Jonas Jeberg (Nicki Minaj, Demi Lovato) and collaborating with internationally renowned rap artist A$AP Ferg, it’s clear that MAAD certainly knows a thing or two about how to command the right attention.
Currently, the NYC-based model-turned-DJ-turned-singer-songstress has been keeping busy carving out her own niche as a solo musical act with a number of high quality solo tracks from her upcoming debut EP, including “Sweet & Low,” my personal fave “Black Ice” and most recently: “90’s Love,” a moody late night R&B throb packed with atmospheric electronica and melodic vocals, recalling all sorts of Tinashe, Aaliyah, Jessie Ware and a bit of Beyoncé.
The sensual track is now taken to new heights with its just released accompanying visual directed by filmmaker and director Paulo Berberan for VHS Productions (Chanel, Wonderland). Recently shot in London, the epic visual brings life to MAAD‘s smooth and sensual ode to “head over heels” love, with a diverse selection of couples representing a message that love has no boundaries and in fact can help to break them down.
“My aim for this video was to capture different couples and their genuine love for each other. It was so important to have couples from diverse backgrounds involved, telling their stories,” MAAD said in a statement. “It’s so rare to meet another creative that mirrors your vision when creating concepts for visuals, and I was just in luck when I met Paulo Berberan. We sat down and threw our ideas back and forth, and I just knew he had to shoot it. I’m so happy with the final product and the fact that I got to shoot it in London was just so epic.”
She’s gorgeous, can sing, write, dance, DJ and model. Yeah.. I think it’s safe to say MAAD is a sure thing. GET FAMILIAR!
MAAD’s latest single “90’s Love” is available on iTunes and Spotify now!