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Introducing ROZES, Our Latest Alt-Pop Obsession

ROZES

For an emerging singer-songwriter, a guest feature on a MASSIVE dance track is a total crap shoot. On the one hand, there’s the potential for exposure, which for an unknown is a dream come true. If the song connects, the potential is there to catapult an artist into the dance-pop stratosphere! On the other hand, now there’s extreme pressure to build off that momentum and release something new. Lucky for ROZES, her feature on The Chainsmokers’ Billboard Top 10 hit “Roses” connected in a MAJOR way.

ROZES is the chosen moniker for 23 year-old Philadelphia singer-songwriter Elizabeth Mencel, and while “Roses” is her first Billboard hit, she’s been a blog darling since September 2014 with the release of debut single “Everything,” a shimmering alt-pop stunner premiering on Hilly Dilly. No stranger to the features game, ROZES appeared on Australian producer Just a Gent’s viral hit “Limelight” in October, seeing it reach No. 1 on Hype Machine. In addition to being her first foray into EDM territory, it was “Limelight” that caught The Chainsmokers’ attention. “I really had no idea what EDM was at the time,ROZES tells Billboard, “It just fell into my lap.”

Throughout 2015 and 2016, ROZES helped to promote her Chainsmokers’ dance smash, making both her late night television (Late Late Show with James Corden & Tonight Show with Jimmy Fallon) AND Coachella debuts performing “Roses.” Following the release of her Chainsmokers’ collab in June 2015, ROZES shifted focus, working on her own sound as a solo artist, unveiling a string of sexy R&B-infused synthpop cuts starting with “R U Mine,” in July. Two new tracks surfaced in the September and November; “In & Out,” and “Fragile,” culminating with the January release of “Burn Wild”—the title track off her self-released EP which dropped on Valentine’s Day 2016 (iTunes / Spotify). With high profile premieres on tastemaker blogs like Hilly Dilly, Idolator, Neon Gold and All Things Go, not to mention performances at Neon Gold PopShop (both NYC and LA), showcases at SXSW and an opening spot on Atlantic recording artist Max Frost’s recent U.S. tour—the buzz surrounding ROZES is deafening, most definitely making her one-to-watch.

In recent months, ROZES has continued to dazzle, both on collaborations with big dance/electronic names like Louis Futon (“Wasted On You”) and Big Gigantic (“All Of Me”) and as a solo artist, putting out sparkling alt-pop gems like “Hangin’ On” and most recently, “Under The Grave,” the latter touted as her most vulnerable track to date. Recorded in LA, “Under The Grave” takes listeners back to a darker time in the young singer’s life. “I was disconnecting from the people that meant the most to me,” she explains. “It is me asking myself, ‘When did my heart stop feeling?’” Having recently signed a publishing deal with Warner/Chappell, it’s pretty clear that this girl’s star is only going to get brighter.

Rozes

UPDATE: Yesterday, ROZES premiered her FIRST EVER music video for new single, “Under The Grave, yesterday on Marie Claire.

Talking to the magazine about the video, ROZES had this to say: “I wanted the music video to portray different reactions to the processing of information. We all have our ways of coping in hard situations. In one shot I am reacting physically, in another I am reacting emotionally (shown through facial expressions), and lastly, one shot shows sort of a numb reaction.”

Check out the stunning visual for “Under The Grave” below.

 

ROZES on iTunes
ROZES on Spotify

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