Music Videos,  Premiere

Rihanna Takes Us To Another Planet In ‘Sledgehammer’ Video!

RihannaThat Rihanna reign – quite literally – won’t let up. Just a few days after releasing her Sia-penned single for the Star Trek Beyond soundtrack, RiRi has premiered the official music video for “Sledgehammer“!

Ri couldn’t just pop the visual up Vevo and Tidal though, the clip shot by legendary director and photographer Floria Sigismondi debuted exclusively in IMAX theatres everywhere earlier this morning (June 30). It mostly sees RiRi swaying around and moving objects with her mind and spirit, as one does on a unknown planet – like yeah, same.

The clip also marks the first in history to be shot entirely with IMAX cameras, the same camera that was used to film the key battle sequence in Captain America: Civil War. “I have been a fan of STAR TREK since I was a little girl,” director Floria said in a statement. “I loved the idea that it explored new territory and the unknown. So being able to be the first director to shoot a music video entirely with IMAX cameras and use this revolutionary technology to explore a different type of new territory was a dream come true.”

BUY Rihanna’s single “Sledgehammer” (From the Star Trek Beyond soundtrack) on Apple Music now!

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