Music Videos,  Premiere

Adele Premieres ‘Send My Love (To Your New Lover)’ Music Video!

Fresh off her win for Top Billboard 200 Album at the 2016 Billboard Music Awards, Adele premiered the music video for her latest 25 single “Send My Love (To Your New Lover)“!

The Patrick Daughters-directed clip is a simple affair that sees the British songstress rocking a gorgeous Dolce&Gabbana floral dress as she performs the track in a stark black backdrop, while layered effects of herself spinning and dancing begin to surround her. While there is obviously not a whole lot to it, I think this visual is very much a “moment” for Adele. A MOMENT DARLING!

“There really isn’t any editing in the video,” director Patrick told EW. “But in a way, as you watch the video many times, you start to make your own edits because you focus on different layers of her performance. That’s something we built into the idea, that there’s a lot of different versions of this video to see but they’re all there at the same time.”

BUY Adele’s third studio album 25 on iTunes / Apple Music now!


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