Music Videos,  Premiere

Alicia Keys Celebrates Individuality In Sleek ‘In Common’ Music Video!

Alicia Keys has premiered the music video for her infectious comeback single “In Common,” and its all sorts of amazing!

The clip, directed by Pierre Debusschere, sees Alicia rocking her more natural look as she stands on a fire escape made special to resemble the streets of her hometown. She is accompanied by a diverse group of men and women, who showcase their individuality by dancing it out to dancehall-influenced production. “This video is about celebrating our individuality, and how in the brilliance of our uniqueness, the magic of it all is at the core, we are all the same,” Alicia told The FADER. “We want the same things. We all want to experience love, the freedom to be our truest selves, to love whomever we want and to be accepted and celebrated for all of our nuances and so called imperfections that make us, us.”

This whole simple, stripped-back approach Alicia has been pushing is giving me everything I want right now – LOVE!

BUY Alicia Keys new single “In Common” on Apple Music / iTunes now!


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