Will.I.Am, the man responsible for the tragedy that was Britney Jean, has returned.
It’s been three years since the release of his fourth solo album, #willpower. In that time, the Black Eyed Peas singer-songwriter-producer has (for the most part) stayed out of the limelight, emerging only on The Voice UK as a coach. (He’s appreciated more over there I guess)
This week, Will officially makes his return to the music side of things with the premiere of his new single called “Boys & Girls” featuring rising pop-princess Pia Mia, a urban-leaning dance bop driven by a bouncy beat and sparkling synth progression, accompanied by hi-hats and hand-claps galore. “The girls wanna play with boys/ And the boys wanna play with girls/ And the girls wanna play with girls/ Boys wanna play with boys/ So boy don’t you love with world?,” Pia sings throughout the track’s repetitive hook.
As much as I would like to love this song for Pia‘s sake (justice for “Touch“), it just isn’t doing anything for me. It’s another utterly generic production with lyrics that are filled with nothing but cliche after cliche. This formula worked well for him years ago with the Black Eyed Peas, but it now feels almost painful to listen to. A reinvention is needed Will.I.Am!
BUY Will.i.am’s latest single “Boys & Girls” on iTunes / Apple Music now!