Smart men make smart decisions. Following the release of the very revealing “Naked” and his Flo Rida collaboration “Hello Friday” last month, Jason Derulo is already back with something new: “If It Ain’t Love“!
Unlike the darker, more murkier hip-hop-driven “Naked,” “If It Ain’t Love” – crafted by Ian Kirkpatrick and The Monsters & Strangerz – is exactly what one would hope to come from the inescapable hit-maker who brought us countless dance-pop smashes over the past five years, from 2010’s “In My Head” to 2011’s “Don’t Wanna Go Home” to 2013’s “Talk Dirty” to last year’s “Get Ugly.” It’s a straight up thirsty, dance-pop anthem all about that love-making feeling so good (Oh, oh, oh, oh). And the production is total euphoric greatness, bringing Justin Bieber and Chris Brown to mind.
“If it ain’t love/ Why does it feel so good?/ Why does it feel so good?,” Jason questions over warm, tropical House-like pulsations. The song isn’t groundbreaking by any means, but its undeniably a instant earworm made perfect for radio and the dancefloor.
Jason is set to perform the song live for the first time at this weekend’s 2016 iHeartRadio Music Awards, which he is also hosting – Make sure to tune in on Sunday (April 3) at 8 p.m. ET/5 p.m. PT on TBS, TNT and truTV!