With just four days left until his new album Beauty Behind the Madness drops on August 28th, The Weeknd debuts the music video for his Kanye West-produced cut “Tell Your Friends“!
In the dark clip, directed by Grant Singer, the R&B crooner is seen burying a man in the desert, but upon closer inspection, it indeed appears to be himself (oh snap!). A creepy old lady, who’s been a reoccurring character in The Weeknd‘s most recent visuals, soon appears and he pulls out a gun before shooting her, putting an end to a dark chapter in his life. The video then transitions into the album opener, “Real Life.” The old Weeknd is dead, and the new one has risen – RISE! RISE!
Pre-order The Weeknd’s upcoming album Beauty Behind the Madness on iTunes now!