The multimedia clip, which serves as an homage to their fans, kicks off with a casually dressed Justin performing the song in front of smokey black backdrop in an art gallery before the beat drops and you’re treated to an explosion artsy fartsy animation, which (jokes aside) actually does look “cool”.
“We rented out an art gallery and then from there we took all the frames from the video and invited different artists, fans, whoever wanted to come and draw on the different frames,” Jack Ü said about the video. “We are being overwhelmed, in a good way, by the success of ‘Where Are Ü Now’ with Justin Bieber, so with the video we wanted to just take it back to the beginning of the record and essentially create an ode to our fans. Justin wrote this record during a tough time in his life and it comes to us that sometimes, as artists, we are also just objects and we have to take that as much as we have to use that to create. We all do this for you, respect that you put us here and it’s Ü that made the video.” What do you guys think?
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