Azealia Banks has gone interactive in the official music video for her latest single off Broke With Expensive Taste, “Wallace“! The Harlem rapstress has partnered with Google Cloud for the webcam-driven clip, which puts fans inside the video. Directed by Nick Ace and Rob Soucy, the black-and-white visual features some fun and trippy effects that allow you to control Azealia‘s movements and place yourself in the backdrop.
I’m such a huge fan of technology and creative new ways of interacting and engaging with fans, so this collaboration was perfect for me,” Azealia explained in the press release. “Music videos are as much of an art form as the music itself. The more I can push myself in my creative endeavors, the better. Working side by side with this incredible team of tech-creatives was a truly unique and enjoyable experience, and I’m thrilled to be part of a potentially groundbreaking new ‘norm’ in the future of making music videos.