It’s been two long years since the release of 2012’s Unapologetic – her longest run between albums to date – but rest assured, Rihanna has finally made her Rih-turn! Over the weekend (Saturday evening to be exact), the Navy leader offered up the first taste of the #R8 era when she randomly dropped a new song onto iTunes entitled, “FourFiveSeconds“, featuring Kanye West and Beatles legend Paul McCartney. And, to everyone’s surprise, it was not what we were expecting at all from the diva who usually churns out urban-leaning dance-pop hits. Indeed, RiRi has really gone and veered into an unexpected direction. “FourFiveSeconds,” is basically an adult contemporary jam that sees Ri laying down her raw vocals over a minimalistic guitar-led production. No hints of any modern production whatsoever, it’s a folky acoustic number with scattered verses from Kanye and guitar melodies courtesy of Sir McCartney. With that said, after almost 48 hours later, I do find myself enjoying “FourFiveSeconds” quite a lot. Sure it presents itself to be something bigger than it actually is, but its undeniably a catchy tune that is already shaping up to be a major career move for the Unapologetic diva. This is going to be one hell of an interesting #R8 campaign. What do you guys think?
BUY Rihanna’s new single “FourFiveSeconds” with Kanye West and Paul McCartney on iTunes NOW!