O.M.G, O.M.G she’s back again! As promised, Gwen Stefani has dropped the music video for her hot new Pharrell Williams-produced jam “Spark The Fire”! The track serves as the second official single off her upcoming third studio album, which is due to hit stores later this month via Interscope Records. Directed by Sophie Muller, the clip sees Gwen taking over an underground club while bright and colorful emojis pop up on screen. “It’s kind of a clash of this punk rock, kind of old-school feeling, club feeling,” Gwen told ABC News. “Like a club feeling with this really modern emoji world and it just looks really cool together.” This is miles better than the “Baby Don’t Lie” visual so I’m extremely happy. The song keeps growing on me.
Gwen also hit the stage last night (December 1) on The Voice to perform the track with Pharrell!