Music Videos,  Premiere

They Ain’t Playing Around Anymore! | Fifth Harmony ‘BO$$’ Video Premiere!

Just one day after debuting the track, Fifth Harmony premiere the official music video for “BO$$“! The Wallpaper-produced track serves as the lead single off their anticipated full length studio album, which is scheduled for release later this year via Syco and Epic Records. Directed by Fatima Robinson, the clip sees the girls – Ally Brooke, Camila Cabello, Normani Hamilton, Dinah Hansen, and Lauren Jauregui – dressed up in various outfits as they break out some fierce dance moves and pose, pose for the camera. “The concept for the video, it’s very empowering and kind of defines ‘Bo$$’ in different settings,” Ally shared with MTV. “We have four or five different set-ups and each kind of represents us in our own element, us kind of owning that certain situation.” She added, “As we grow, our music grows, and it’s very natural and organic and it’s nothing that’s forced, which is really really important to us because we don’t want to just do something drastic just to do it. We want to do something that’s more real to us.”

BUY Fifth Harmony’s brand new single “BO$$” on iTunes NOW!

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