Music Videos,  Premiere

Cher Lloyd Premieres Emotional Video for ‘Sirens’!

Check out the premiere of Cher Lloyd latest music for “Sirens“! The track serves as the lead single off her upcoming sophomore album Sorry I’m Late, which is due out May 27 via Epic Records. The clip sees the 20-year-old English singer call the authorities on her drug-dealing partner, which in turn sees her home raided by armed police and then things get really real. “I wanted to come up with something that would let my barriers down and let people into my world and have an understanding of what life used to be like for me,” Cher told Idolator. “So it’s very personal. It’s taken me a long time to let anyone know anything about my life before.” It’s clear Cher has come a long way since her “Swagger Jagger” days, the visual is truly the most vulnerable and stripped back we’ve seen her yet – I’m sold. What do you guys think?

BUY Cher Lloyd’s latest single “Sirens” and pre-order Sorry I’m Late on iTunes NOW!


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