Check out the premiere of Rihanna
‘s latest music video for “What Now
“! The track serves as the fifth official single from her seventh studio album Unapologetic
, which is available in stores now. The clip, directed by The Uprising Creative
, was shot over the summer in Phuket, Thailand. “‘What Now
‘ is one of those songs that you can get really boring with the visual,” RiRi
said during the making of the clip. “Everybody’s probably expecting like a narrative type of video, a love story of some sorts, something really soft and pretty. It is pretty and kinda soft, but it’s really a little demented.” The video is basically a insane asylum glamour shoot and I ain’t mad at all. What do you guys think?
BUY Rihanna’s seventh studio album Unapologetic on iTunes NOW!