Check out the premiere of Paramore‘s latest video for “Now“! The track serves as the lead single off the band’s upcoming self-titled album, due out April 9 on Fueled By Ramen Records. Directed by Daniel Cloud Campos, the clip follows the band as they square off against club-wielding soldiers to symbolize what they’ve been through in the last year. “The idea of the song is reaching forward, moving forward towards something more positive, and I feel like we did come from a tumultuous time as a band, and we’re really trying to move forward,” lead singer Hayley explained. “And that’s what the video is about: we were on this rebel team fighting for love, and there were these soldiers that don’t know about it, they come from a world of darkness so it was all about spreading that message and fighting for that cause.” The concept is a different approach to explaining their story but I found it pretty effective. What do you guys think?
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this is some cheesy stupid shit, and this girl is truly ugly.
the fact that they’d try and make such symbolic statements about their “tumultuous” struggles really demonstrate how ignorant they are to their positions of privilege.
get the fuck out.
i own 2 of their albums but this is pretentious garbage.
9 Comments
mathieu
The ending just blows your mind… Like even after reading the concept I was still taken aback.
Vicky
What a beautiful video! Paramore never disappoints
vyn
WHY? WHY SHAVE YOUR EYEBROWS? WHYYYYYYYYYYYYYY
rosaceadieet cruz
This is a nice blog, Thanks for sharing it.
rosaceadieet cruz
bLaine kelley
this is some cheesy stupid shit, and this girl is truly ugly.
the fact that they’d try and make such symbolic statements about their “tumultuous” struggles really demonstrate how ignorant they are to their positions of privilege.
get the fuck out.
i own 2 of their albums but this is pretentious garbage.
cruz
Yea Blaine, express your feelings and experiences through your art…Who do they think they are, musicians?
The only pretentious one here is you my friend.
Ashlee
Thought the concept was great! Glad they’re back
@FernandowJunior
nice stuff!
Deborah
Don’t know about the song, it doesn’t get me yet, maybe after listening to it for a while…