Check out the premiere of Paramore‘s latest video for “Now“! The track serves as the lead single off the band’s upcoming self-titled album, due out April 9 on Fueled By Ramen Records. Directed by Daniel Cloud Campos, the clip follows the band as they square off against club-wielding soldiers to symbolize what they’ve been through in the last year. “The idea of the song is reaching forward, moving forward towards something more positive, and I feel like we did come from a tumultuous time as a band, and we’re really trying to move forward,” lead singer Hayley explained. “And that’s what the video is about: we were on this rebel team fighting for love, and there were these soldiers that don’t know about it, they come from a world of darkness so it was all about spreading that message and fighting for that cause.” The concept is a different approach to explaining their story but I found it pretty effective. What do you guys think?
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