Check out the premiere of Lana Del Rey‘s cover of the 1950′s classic “Blue Velvet“! The track is featured in her H&M commercial and also serves as a promotional single off the re-release of Born To Die titled, Paradise Edition. The set will come packed with the original album and 8 new tracks including “Blue Velvet“. Lana‘s rendition has been constructed magnificently; it’s romantic, dreamy, and Lana‘s voice couldn’t sound more at home laced on top of the retro production. In case you missed it, check out Lana‘s H&M commercial below. Enjoy!