Last week, I got the chance to catch up with English singer-songwriter Frankmusik. The now LA-based artist is just one month away from releasing his second studio album “Do It In The AM” on September 27th! Frank filled me in on everything from his new single with Colette Carr, the new album, Erasure, touring, and much more. “Do It in the AM” is one of the albums I’ve been looking forward the most to hearing this year and I know will be in for a treat. Have your first listen of his new single “No I.D” and read the full interview below, Enjoy!
J: Hey Frank! How are you?
Frank: I’m good man, how are you?
J: I’m great, excited for this interview. Over the weekend, I saw all your tweets about filming the video for your next single “No I.D.” I know that it’s with Colette Carr; what else can you tell us about the song?
Frank: It’s a song that Colette originally worked on with Space Cowboy. I really liked it but I thought we could take it somewhere completely different. It originally was just her rapping but I really liked the chorus she had already. I wrote the melody to the rap, got her to really sing it instead, and then we just turned it into a duet. I really love it.
J: How did the video shoot go?
Frank: The video shoot went great. When I got the treatment for it, I loved it and thought it would be hilarious. Its going to have choreography in it and everything, it was good fun.
J: Yeah, for sure. I saw all the pictures and it looks like you guys were having a blast and there were a lot of people involved.
Frank: Yeah, it was crazy. It’s probably the biggest video I’ve ever done. Most of my videos are kind of just quirky and fun, and this is like a proper pop video. It was good fun to be able to do it with Colette.
J: I could imagine and I’m sure your fans are looking forward to it.
Frank: Yeah, it’s definitely different from anything else I’ve put out in terms of production, style, and video so I’m sure it’s going to create some debate.
J: Oh, I’m sure it will. Then this will obviously lead into the release of the album “Do It In The AM,” correct?
Frank: Yes, it’s coming out in September. I’m not too stressed out about the release date, I just want one of the singles to get traction first, you know? I think that’s really important to have a good solid song that people know to kind of help promote the album. I’m really just focused on “No I.D” right now and I just finished a new song so I’m excited.
J: Great! I know a lot of people are excited for the album and of course your new tour. I heard you’ll be touring with Erasure in the states.
Frank: I know! It’s fucking crazy; I can’t believe its happening. 27 dates, it’s going to be so epic. I’m kind of following the trend of me working with 80’s people. I did the Pet Shop Boys tour a couple of years ago and now I’m doing this Erasure gig which is incredible. I literally just finished producing the album a few weeks ago. That’s done, and then they were like “come on the road with us.” It’s ridiculous; honestly I’m just very thankful that I get to do this and that people want to support me. It’s brilliant, I love the guys. I’ve hung out at Andy’s house when we were recording and I’ve been to Vince’s. Andy has been in Los Angeles with me to record all the vocals so I know them both pretty well. It’s going to be perfect.
J: Yeah, definitely. It’s a perfect fit considering how much work you’ve guys have been doing together. You opening for them is going to be such good exposure for you.
Frank: Yeah, that fact that I’m going to be able to tour America is just amazing to me. I’ve kind of decided this week that I love all my English fans but I don’t think me trying to push myself in England is going to work right now. Especially with the things that are being channeled and supported over there. Right now it’s a lot of rappers and stuff; I don’t rap. I’m not just going to start rapping, that would be the stupidest thing ever. I’m taking a global approach, that’s basically what I’m saying. I’m just going to open up the doors to where I can go and not limit myself to just the UK audience. That would be stupid especially since I think that this record is super commercial. I think it can speak to a lot more people than the first album did. I love my first album but I think this one is more open to the general public.
J: Exactly, this leads me to my next question. How does your first album compare to the new one.
Frank: I’m a different person, the whole thing is different. It would be really dumb if I made a record to sound like the last one. I think it’s really easy to do the trendy, I’m so different from everyone else, blah blah blah, you know? I’m signed to a major record label; I should be delivering major record label music with a twist. So with this new record, I wanted to kind of do the same thing but kind of know that it’s commercial. Instead of being like I’m not commercial, I’m still this cool guy from London, I just said fuck it. I wanted to make the most of this, you know? Deliver a great record and still do the quirky stuff but without this headspace that I’m this trendy guy. I just said I’m a pop singer, I can do pop production and I shouldn’t have to be ashamed of it.
J: Exactly! You shouldn’t feel ashamed of it, why? What’s the point?
Frank: European people can get a little stuck up about stuff like that. Me being in America makes me different anyway because I’m not American. Here I feel like I can be more myself. People here don’t care about what school I went to or where I grew up and stuff. That small stuff defines people sometimes.
J: Yeah, I understand what you’re saying. I don’t think its anything you should worry about though. The material you’ve been releasing so far is reaching a different audience, its reaching people you haven’t before.
Frank: I’m trying to aim for a much bigger audience now and it’s been tough but I rather fail at doing something I love than something I don’t. I remember I was in college studying to do fashion and I hated it. I’d rather fail at something that I love doing, which is music. Instead of me going back to the UK and trying to sell myself to a country where the kind of music I’m making isn’t supported, I’d rather fail at it in America; at least it would be somewhere that I love. I’m kind of challenging myself instead of just playing it safe all the time, you know? I don’t want to sound like I’m hating on England, because I’m really not. I love my UK fans but if I’m going to survive, I have to expand.
J: I totally get that, and you have a great team behind you. You’re on Cherrytree and there is a big support team there as well as great company. I’m sure you love working with everyone on Cherrytree.
Frank: Yeah, of course. I’ve worked with some amazing people. Far East Movement have been an absolute joy to work with. I’ve also gotten to see people that I’ve found like Ellie Goulding sign with Cherrytree and it’s been amazing. Obviously I’m at the right place doing the right things because otherwise there wouldn’t be other great artist around me and I’d be working at Starbucks or something. I just don’t think my time has come yet but hopefully that will change soon.
J: Yeah, for sure. I think its coming, it just takes time. With the right push and once you’re getting yourself out there more, it will all work out for the better.
Frank: Exactly. I can’t wait to get out on tour because I love performing live. I know a lot of pop artists actually hate doing live stuff but I fucking love it. I put my heart and soul into it. I’ve just spent a ton of my own money on equipment, live instruments, and lights. I’m just reinvesting into the live show. Even before I got the Erasure tour, I went on a four date mini tour across the UK and they really got a show. There may not have been many people at the shows but the reviews all said the same thing. You don’t see a show like this on such a small scale. I had backdrops, neon signs, just loads of stuff. I wanted those people to see that I still care about them and about the live environment. I think a lot of people forget about that. I was watching Glastonbury and I thought damn, this is kind of boring. No one was doing anything crazy. I remember people were having like 20 dancers on stage just going nuts. That’s what live shows are about. That’s why Kylie Minogue, U2, and Britney Spears all still do big tours because they care about the live show. That’s what I real superstar is about. I don’t have that kind of budget but my god if I did, I would put on a bloody show.
J: I’m definitely going to have to catch one of the shows then because I have yet to see you live.
Frank: Yeah! I definitely would. I’m going to have everything shipped over from the UK that I bought. It’s going to be like the single cover for “Do It In The Am” where I’m walking down the street and I’m looking back with the city scape in the background. I have that as the backdrop for my gigs, so it’s all keeping it in contrast. It’s awesome and I have a Frankmusik neon sign that looks like it should be in a dive bar or something. I just wanted everything from the album to connect with the live show so it all makes sense. I cannot fucking wait!
J: It sounds like its going to be a great show. That’s what I like about artist like you. Whenever you do something, you’re 100% committed with everything when it comes to the artwork, the music, the videos, the show, just everything. That’s the way it should always be.
Frank: Yeah, there is no point in trying to go into pop music if you’re not going to go all out. It’s go big or go home. I’m only 25 and I didn’t do the classic young talented kid gets signed for a million dollars and will make you a superstar. I went into this whole thing like, what am I doing, I’ve managed to get a record deal; I didn’t study music, what am I doing. Now I’ve been in LA for nearly two years and I’ve seen other artist just come and go. I’ve seen the Cataracs blow up with “G6” and Dev, you know? So now I’m just like, I get it, I can do this. I feel like I can be just as good as everyone else and own it, you know? I use to be really apologetic about the fact that I was a male pop singer. Where now, I’m like, fuck it, I love it [Laughs]. I’d rather go down in flames having fun, then regret not doing what I wanted.
J: No totally. If you don’t love what you’re doing, then why do it.
Frank: Exactly! Plus I have the Erasure album to look forward to which is completely different from my own music. It’s super exciting. I produced the whole thing and now I get to go on the road with the guys and see the immediate reaction from their fan base. It’s a producers dream. I can’t wait.
J: Its going to be wild!
Frank: Yeah, how many producers can say they made the music then get to see the artist perform it live for like a month? It’s ridiculous. If I produced Justin Timberlake’s album he did with Timbaland, “Futuresex/Lovesounds,” I would have paid money to see him perform my songs, you know? If I was Timbaland, I’d be like I’m going on this tour just so I can see it live every night [Laughs]. Its one of my favorite albums. I’m getting to do this and hang out, it’s amazing.
J: It will definitely be an experience for you. You might tear up.
Frank: [Laughs] I might.
J: Well that was basically all I had for today. I want to wish you the best of luck with everything from here and on. Thanks for taking time to talk with me.
Frank: Thank you! I really appreciate all of the support you’ve shown and hopefully I get to see you at one of the gigs.
J: Yes! I’m definitely going to make it happen.
Frank: Perfect! Take care and I’ll speak to you soon.
Frankmusik will release his new album “Do It In The AM” on September 27th!
BUY Frankmusik’s “Do It In the AM (The Remixes)” EP on iTunes NOW!